A roofing CRM built by roofers: why Garen Armstrong built Trussi

Garen Armstrong built Trussi in the back office of a working roofing company in Overland Park, Kansas, because he and his team were running multi million dollar businesses on spreadsheets, group texts, and tools that were never built for the trade. The result is a roofing CRM built by roofers that connects the first knock to the final invoice, and it is live for a $70M roofing operator across 18+ locations.

The software stopped keeping up before the business did

Every roofing operator knows how this goes. Leads sit in one place, estimates in another, the crew schedule on a whiteboard or a group text, and the money in a spreadsheet that only one person in the office really understands. It holds together with a handful of crews. It strains when you open a second branch. By the time you run several locations, you are paying good people mostly to carry information from one screen to the next.

That was the position Garen and his team were in. The Trussi company page says they were tired of running multi million dollar businesses on a patchwork of spreadsheets, group texts, and tools that were never built for the trade. Garen puts it this way on that page: "We were running a real roofing business on spreadsheets and group texts."

Why people who run roofs end up building software

Software built for general field service does not know what a supplement is. It does not know that one roof often has more than one payer, with the insurance carrier on one side and the homeowner covering a deductible or upgrades on the other. It does not know why a tear off moves when the weather does, or why a material delivery that slips a day ends with a crew standing around at seven on Monday morning.

You can bend your process to fit a tool like that, and plenty of good roofers do. The people behind Trussi decided to build the system instead, and they built it so that one platform connects the first knock to the final invoice. The company page describes the goal in three parts: fast enough for the field, deep enough for the office, and smart enough to catch what slips through the cracks.

Born from the back office

Trussi came out of the back office of a working roofing company, and the company page is plain about it. The headquarters is in Overland Park, Kansas. Trussi went live in early 2026, and new roofing teams are onboarded every week, in small batches. Garen describes the product on the company page as "the system I wish we'd had," the one where every job, every crew, and every dollar lives in one place.

That origin shapes what gets built. The company page lists four principles the team works by. Every feature has to earn its place by making a real day on a real job easier. Roofing teams shape the workflows, the language, and the edge cases. Intelligence should catch missed money and prevent mistakes quietly in the background. And sales, production, and the office should work from the same data, which is the whole point of a platform like this.

What the founder brings to it

The Company page names Garen Armstrong as the inventor behind Trussi's patented lead scoring, U.S. Patent No. 12,131,277. He is also a member of the Forbes Communications Council, where he writes about building software inside an operating business. His Forbes piece from June 5, 2026 is titled "Business Owners Don't Have To Wait For Better Software," and a second piece from June 22, 2026 looks at running a business at scale. Both are linked from the company page.

None of that makes a platform right for every company. It does mean the person who designed it has felt the problem you are trying to fix. The numbers behind it today are these. More than 1,500 leads a month go through the scoring. Trussi is live for a $70M roofing operator across 18+ locations, with 176 project managers in the system. A new team deploys in 17 days.

If you are weighing platforms now, the question we think matters most is the one in how to choose a roofing CRM: 12 questions to ask before you sign. Who is behind it, and do they run roofs on it? Ask every vendor that, including us.

Why the price is part of the story

Roofing operators are used to a pricing conversation that starts with a form, a call, and a number that moves. Trussi's position is different. We publish one plan: $40 per user per month, with the whole platform included. We walked through how roofing CRM bills usually add up in what a roofing CRM actually costs in 2026, and you can read our own number on the pricing page.

That price is not a markdown on a smaller product. It is a deliberate move, and the Trussi Takeover is how we are saying it out loud: Built to Lead the Market. Priced to Win It. We want national share, and we are putting the full platform behind one transparent number to earn it. The strategy rests on four pillars: broad operations from first knock to final invoice, intelligence, white glove service, and transparent pricing.

Meet the Trussi team in Dallas

Win the Storm 2026 runs Oct 28 to 30 at the Kay Bailey Hutchison Convention Center in Dallas, and Trussi is at Booth 302. Storm week stories are welcome, and so are hard questions about how your current setup holds up when volume spikes. Event details are on the Win the Storm 2026 event site.

Bring your current software invoice and your seat count for the $40 Challenge. The team will put the numbers side by side on screen so you can see what you pay now and what the same seats cost on Trussi.

Not making the trip? Book a demo at trussi.ai/contact and we will walk your actual jobs through the platform, so your team is live before spring storms.